Current Event
FROM FUTURE
Pop-up Store
Hyundai Department Store
Trade Center Branch Popup Store
Hyundai Department Store Trade Center Branch 6th Floor,
517 Teheran-ro, Gangnam-gu, Seoul 2nd Feb - 22th Feb 2026
Hyundai Department Store
Trade Center Branch Popup Store
Hyundai Department Store Trade Center Branch 6th Floor,
517 Teheran-ro, Gangnam-gu, Seoul 2nd Feb - 22th Feb 2026
Current Event
Hyundai Department Store Jungdong Branch
Hyundai Department Store Jungdong Branch 2nd Floor l 180 Gilju-ro Wonmi-gu, Bucheon-si, Gyeonggi-doㅣ Feb 27th - Mar 26th 2026
To accelerate sales of the SS26 collection, we are opening a pop-up at Hyundai Department Store Jungdong Branch—the highest-performing department store outside Seoul. Following stable results across major Seoul branches, 24-25 is strategically expanding its test market beyond the capital to capture new regional demand.
This activation is designed not only to drive immediate SS26 sales, but also to create a natural transition from FW25 to SS26, ensuring continuity between seasons while introducing the new collection.
Given Korea’s distinct seasonal shift—cold weather lasting through mid-March before transitioning quickly into warmer temperatures—the pop-up targets this in-between period to stimulate demand and maximize sales momentum across both collections.
Speltham London Popup Store
2nd Jan - 14th Jan 2026
The Hyundai Seoul B2F
108, Yeoui-daero, Yeongdeungpo-gu, Seoul
: Paris-based cashmere knitwear brand known for its high-quality materials, refined color palettes, and accessible price point
@wearefromfuture
24-25 Showroom Pop-Up
77, Yanghwa-ro 3-gil, Mapo-gu, Seoul ㅣ Sep 12th - Sep 30th 2025
Showcasing the essence of knitwear through an immersive showroom experience
that traces the journey from raw fiber to finished garment, highlighting craftsmanship and certified materials
(RWS, The Good Cashmere Standard)
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Pop-Up at Hyundai Department Store Mokdong Branch
257, Mokdong-ro, Yangcheon-gu, Seoul ㅣ Sep 12th - Sep 30th 2025
Enhancing brand trends visually by pairing vivid brand colors with achromatic furniture for striking contrast
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Pop-Up at The Hyundai Seoul 3F
108, Yeoui-dearo, Yeongdeungpo-gu, Seoul, l Nov 7th - Nov 20th 2025
Highlighting a French-inspired touch with freshly baked baguettes from a famous local bakery,
driving foot traffic in a prime store location
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Pop-Up At Hyundai Department Store Apgujeong Main Store
165, Apgujeong-ro, Gangnam-gu, Seoul
Localizing brand strategy for Korean consumers while optimizing spatial layout for high-spending customers
—positioning FROM FUTURE as a long-term brand
through tailored storytelling, intuitive outfit exploration, and premium in-store experience
Dec 26th 2025 - Jan 8th 2026
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Oct 30th 2025 - Nov 11th 2025
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Pop-Up At Hyundai Department Store Trade Center Branch
Hyundai Department Store Trade Center Branch 6th Floor, 517 Teheran-ro, Gangnam-gu, Seoul
2nd Feb - 22th Feb 2026
The FROM FUTURE pop-up store marks the brand’s largest-scale activation in Korea to date, hosted at Hyundai Department Store, Trade Center.
With 24-25 overseeing domestic distribution and brand communication, the project highlights our ability to support structured expansion and guide brands through phased growth in the Korean market.
Serving as a key platform for the new season, the pop-up introduces FROM FUTURE’s latest collection with clarity, aligning the brand’s direction and message for the local audience.
Designed beyond a conventional retail space, the pop-up adopts a presentation-led format that frames the seasonal collection as a cohesive narrative, deepening engagement and understanding between the brand and its audience.
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24-25 Showroom Pop-Up
77, Yanghwa-ro 3-gil, Mapo-gu, Seoul l Feb 12th - Mar 12th 2026
While holding a pop-up at Hyundai Department Store Trade Center, we simultaneously present the 26SS collection at the 24-25 showroom through a season-driven concept.
The showroom space reflects the collection’s bright and warm energy, incorporating seasonal elements that reinforce its atmosphere. Centered around lemon—the key motif of 26SS—we introduce a limited lemonade menu at the cafe, extending the brand experience beyond fashion into a multi-sensory engagement.
By connecting the department store activation with a more immersive showroom presentation, we create layered exposure and deeper brand interaction. Through a series of seasonal pop-ups, FROM FUTURE continues to strengthen its visual identity and build a loyal customer base in Korea.
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Exclusive Distribution Partner of FROM FUTURE in KOREA
Scandinavian living brand blending functionality, natural materials, and soft, modern aesthetics
@bloomingville
24-25 Showroom Pop-Up
77, Yanghwa-ro 3-gil, Mapo-gu, Seoul ㅣ Nov 19th - Dec 14th 2025
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Curating a Christmas-focused showroom experience
that highlighted Bloomingville’s warm, lived-in sensibility through thoughtfully selected objects,
seamlessly extending the presentation into the cafe space to create moments of pause beyond conventional retail
: Amplifying the seasonal mood through self-produced digital content, driving strong audience engagement,
and demonstrating 24-25’s ability to translate brand identity across both physical and digital touchpoints
: British loungewear brand focused on relaxed silhouettes, natural fabric, and effortless everyday comfort
@speltham_
The Hyundai Seoul Popup Store
The Hyundai Seoul B2F, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul l 2nd Jan - 14th Jan 2026
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Representing an ongoing example of how Speltham’s London-born sensibility continues to
expand within the city of Seoul, with 24-25’s curation as its starting point
The London-based easy loungewear brand Speltham was previously at the 24-25 showroom through
a concept-driven pop-up that focused on the brand’s cozy and home-oriented sensibility.
Speltham is the first project in which 24-25 has directly planned and connected a brand’s journey
—from its initial introduction to the Korean market to its expansion into a large-scale retail environment.
Rather than approaching the project as a conventional retail activation,
24-25 translated Speltham’s relaxed loungewear ethos into a spatial narrative,
shaping the showroom as an environment that reflected the brand’s world more experientially.
24-25 Showroom Pop-Up
77, Yanghwa-ro 3-gil, Mapo-gu, Seoul ㅣ Nov 10th - Nov 18th 2025
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Crafting a cozy, memorable environment where visitors can instantly connect with the brand through the products
: Emphasizing the importance of presenting the brand freely, without commercial constraints,
and going on to design a more precise B2C channel strategy for Speltham, followed by a pop-up at The Hyundai Seoul
: Premium clean beauty brand that reinterprets everyday cleansing products through the use of upcycled agricultural byproducts
@fountainofwaters
24-25 Showroom Pop-Up
77, Yanghwa-ro 3-gil, Mapo-gu, Seoul ㅣ Sep 30th - Nov 6th 2025
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Reimagining FoW’s online-born, California-inspired identity as a five-sensory showroom experience—using scent, texture, and upcycled-material storytelling to transform everyday cleansing into immersive rituals
: Created exclusive, showroom-specific products and a cohesive spatial narrative that embedded the brand’s value into repeated physical experiences, strengthening long-term recall beyond a single visit
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We are working on the UX/UI design for a large hotel owners and hospitality management company.
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